YSL
Touche Eclat 25 Years
WHAT WE DID
Influence & Content creation
Concept
Scripting
Location scouting
Direction
Video production
Editing & post-prod
Ambassador Management
Client: L’Oréal
For this very special occasion (2nd anniversary of Touche éclat by YSL Beauté), we proposed to L'Oréal Belgilux the crazy idea of bringing together 25 Belgian bloggers from Flanders, Wallonia and Brussels. Among them, Lima Ché, Tiany Kiriloff, Laurentine Van Landeghem, Cyrielle Christiaens, Elke Sockeel, etc.
What do they have in common? They are all fans of fashion and beauty and have made Yves Saint Laurent's Touche Eclat an essential part of their make-up bag.
THE VIDEO
25 girls came together for a special project that we decided to publish strategically on ELLE Belgium (Digital). We invited them to a magnificent castle in Brussels for a day of extraordinary filming. Our idea: to reproduce the beautiful Touche Eclat campaign in a Belgian version. The atmosphere was late-night, chic, rock and glamorous. We won't tell you more and we'll let you discover the exclusive video.
THE MAKING OF
