LN 24

WHAT WE DID

Overall Management

Business & development strategy

Crisis management

General management

Client: LN24

After having managed the communication, the marketing and the sustainability for several leading financial institutions (ING, Deutsche Bank, BNP Paribas Fortis) in Brussels, Paris and Amsterdam, Velvet Studio was entrusted with a mission of transition, crisis management and development of the LN24 brand by introducing the digital transformations of the 1st News Channel in Belgium covering national, European and international news 24/24 and 7/7.  

Issue

  • Necessity to accelerate its development

  • Governance issues and need for a new leadership

  • Better meet the new media consumption habits of its audience

Success

  • Quadrupled revenues and tripled audience

  • Winner of the gold AMMA Award for best brand management of a media

  • Prepare and conclude the sell to IPM

Method

  • Crisis management in the context of the Covid 19 pandemic in 2020

  • Redefinition of the new business and development strategies

  • General management during more than 2 years